Advertising Unit

Select the link in the title and then follow the directions to complete the unit.

Open the advertising unit power point and proceed through the instruction and activities at

Once you have completed the activities in the power point, including the redesign of the ad, print your ad. You will be evaluated with the following criteria:

Rubric Criteria for Ad:

Effective use of an advertising appeal – 10 points

Effective use of proximity – 10 points

Effective use of alignment – 10 points

Effective use of contrast – 10 points

Effective use of repetition– 10 points

Headline - 10 points

Copy (pitch, slogan, and close) - 10 points

Graphics/Art - 10 points

Appropriate white space - 10 points

Identification details for business - 10 points